Mar 15, 2010

Neutralizing Listings for a Swifter Sale by Shely McBride, ASP, IAHSP

Today is the first posting by my new Contributing Blogger:

Shely McBride
Accredited Staging Professional
President of the Accredited Staging Professionals Regional Chapter

Shely is a Professional Stager who consults with clients before they are ready to list a home for sale.

Neutralizing Listings for a Swifter Sale
by Shely McBride, ASP, IAHSP
Accredited Staging Professional
Set to Sell, LLC
Home Staging, Remodeling, and Construction Management

95% of today’s buyers find their new home online. In perusing the online photo galleries, they look for listings with lot’s of photos, and pass over the photos that indicate too much updating will have to happen before they move in. The buyers of today are busy, usually dual income, raising a family with no time to update, replace key components that are worn or tired, or to paint walls that require neutralizing. (You can expect a lower offer due to these factors)

One of the easiest and most cost effective ways to prepare your home is to de-personalize the walls. To de-personalize choose neutrals that will accomodate any decor and that create a blank canvas for the potential buyer to visualize how they want to personalize their new space.

My personal and professional choice is Sherwin Williams Kestrel White, #7516. It is the chameleon of neutrals changing to accomodate the floor color and varying natural light. Almost 85% of the time it is the right choice.

See the distinct difference in these before and after photos! Just paint!

Some other ASP recommended colors from Sherwin Williams are:
#6106 Kilm Beige (a darker beige, best in larger spaces)
#7012 Creamy (a dreamy almost natural linen shade)
#7689 Row House Tan ( great for large spaces that need a lift, can make boring furniture look updated)
# 6119 Antique White ( not white at all, great all around color)# 7756 Creme’ ( a yellowish white, good for kitchens)

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