Nov 19, 2012

Seller Secrets: How do buyers find your home?

Seller Secrets: How do buyers find your home?

Your home price needs to compel a buyer to make an offer.

Do you want to be IN the market or OUTSIDE of the market? It is so tempting to test the market with a little bit higher list price, especially now that the Columbus, Ohio real estate market looks like it has hit bottom and is climing back up.  Consider all of the information from a professional Realtor who has been tuned in to this market for years.

Pricing your home slightly above market price will only get you time on the market. That's not a good thing. If you price slightly under the market, the market itself will bring the best price in the least amount of time.

When we sold our first little starter home to a "move-up" home, it was an easy decision for us to work with the first buyer who made an offer. We wanted to make house payments on the house we were going to move to, not the one we were leaving. The sooner we moved, the sooner we could start our long term investment on our move up home.

Price and Condition, price and condition, price and condition...If the condition of your property is the best it can be, then price will overcome all other objections.

This video gives some detail on how buyers find your home. Essentially, your first showing is on line. A buyer needs to feel compelled to come see your home. They know the market, they do a lot of research with their Realtor and on their own. They get advice from family and friends. Buyers are very well informed about value. To make sure that your home is found by buyers, price it right from day one.

Defenbaugh TEAM
Keller Williams Capital Partners Realty

We have the team and systems in place to provide the experience you will brag about.
Contact us today  for a free, no-obligation Market Value report.